Case Study: Novica boosts revenue and conversion rates with Tangiblee

How National Geographic's online jewelry marketplace, Novica, boosts 'revenue with Tangiblee

Novica, the National Geographic partner marketplace for artisan jewelry and home decor, needed a better way to help shoppers understand product size and shape online. The team had considered building an in-house solution, but found it too time- and resource-intensive, especially as they continued testing ways to improve conversion across different customer segments and product categories.

Novica implemented Tangiblee’s easy-to-integrate visual comparison widget, starting with jewelry and home decor and then scaling it across more of the site. With Tangiblee, Novica saw consistent improvements in conversion, customer engagement, and return-related issues, including a 3.1% conversion rate lift and a 17.9% increase in revenue per visitor.

Novica

Charles Hachtmann

CTO and CMO