Case Study: Factory Direct Craft boosts online conversion with Tangiblee

How Factory Direct Craft gains a strategic advantage in online retail

Factory Direct Craft, a long-established online retailer of craft supplies, faced the common eCommerce challenge of helping customers confidently evaluate products that can be hard to judge online. To improve the shopping experience and support better purchase decisions, the company turned to Tangiblee for a product visualization solution that showed items in a realistic, true-to-size format.

Tangiblee was implemented to give shoppers a clearer visual understanding of product size and scale, especially for DIY and home-craft purchases. The result was a 14.8% increase in conversion rate, a 10.8% improvement in revenue per visitor, and a significant decrease in call center volume related to size questions, showing measurable business impact for Factory Direct Craft.

Factory Direct Craft

Jarrod Christman

Chief Technology Officer