Case Study: Coleman Furniture achieves higher revenue and conversion with Tangiblee

How Coleman Furniture competes in a crowded online retail market

Coleman Furniture, a mature online furniture retailer founded in 1999, needed to keep growing in a crowded market while managing rising customer acquisition costs, reducing returns, and improving the shopping experience for its 30,000-SKU catalog. The company looked for a way to help shoppers better understand product size and fit, using Tangiblee’s visual product experience technology to reduce mismatches and improve conversion.

Tangiblee was implemented across Coleman Furniture’s site and quickly became part of its marketing infrastructure, with the solution deployed across 30,000 SKUs. Coleman Furniture reported that 10–12% of customers interact with Tangiblee, and testing showed a 27% lift versus a 1% expectation, along with a 20.5% increase in average order value and a 27.4% increase in revenue per visitor.

Coleman Furniture

Shmaya Krinsky

Chief Technology Officer