Case Study: Bellroy achieves a world-class eCommerce experience with Tangiblee

How Australian accessories brand Bellroy became know as an eCommerce Innovator

Bellroy, the Australian accessories brand known for slim leather wallets, wanted to create a world-class eCommerce experience and make it easier for shoppers to compare products online. The challenge was that customers struggled to distinguish items and compare sizes digitally, and an in-house solution would have been too costly and complex. Bellroy turned to Tangiblee, using its product size comparison capabilities in an A/B test.

Tangiblee implemented a frictionless, no-integration solution that could be added with a simple code snippet, allowing Bellroy to test and optimize the experience quickly. The three-month test involved 720,000 visitors and achieved 96.4% statistical significance, resulting in a +3.2% increase in revenue per visitor and a +4.4% lift in revenue on tablets. Bellroy then rolled out Tangiblee across all products.

Bellroy

Scott Arbeitman

Digital Manager