Case Study: Apt2B achieves 7x higher conversion with Tangiblee

How Apt2B.com Mitigates Risk for Online Furniture Shoppers

Apt2B, an online furniture retailer, wanted to reduce the risk and uncertainty shoppers face when buying large, high-consideration items digitally. Because customers couldn’t see, measure, or compare furniture in person, Apt2B needed a better way to help shoppers feel confident about fit, scale, and style while maintaining its boutique brand experience.

Apt2B implemented Tangiblee’s visualization technology to show how products would look in a customer’s actual room and alongside other items. Tangiblee was easy to integrate, and the impact was strong: pages with the Tangiblee CTA saw conversion rates increase by nearly 8x in an A/B test, while average order value rose 11.8% and revenue per visitor also increased.

Apt2B

Alex Back

Chief Operating Officer