Case Study: Hobo improves bag discovery and shopper confidence with Tangiblee

Hobo boosts bag discovery 10x with Tangiblee

The customer, Hobo, a mid-market bag retailer, faced the challenge of shoppers hesitating to purchase due to uncertainty about a bag's real-life size, capacity, and fit on their product detail pages. To address this, they partnered with vendor Tangiblee to implement its embedded interactive product experiences.

Tangiblee's solution embedded visual tools like "What Fits Inside," silhouette visualization, and product comparison directly into the product image carousel. This integration led to a dramatic measurable impact: view rates for the experience increased tenfold to 22%, engagement rates increased sixfold, and transactions from shoppers who viewed Tangiblee also increased by roughly six times.

Hobo