Case Study: Dana Rebecca Designs boosts conversion and RPV with Tangiblee

Dana Rebecca Design elevates the online jewelry shopping experience with Virtual Try-On (VTO)

Dana Rebecca Designs, a jewelry retailer, faced the challenge of increasing customer confidence and reducing returns for online shoppers who couldn't physically try on their pieces. To elevate the immersive shopping experience and boost key metrics like conversions and revenue per visitor, they partnered with the vendor Tangiblee.

Tangiblee implemented its Virtual Try-On (VTO) solution, along with features for comparing items and stacking rings. This allowed customers to visualize how jewelry would look on them, directly addressing the online confidence issue. The vendor Tangiblee delivered exceptional results: users who interacted with their tools saw a 1.5x increase in conversion rate and a 2x increase in revenue per visitor.

Dana Rebecca Designs

Blair Peterson

VP of Strategy