Case Study: Area9 improves lead quality and accelerates sales with Tangible Words

Area9 boosts traffic 29% and closes $600,000 with Tangible Words

Area9, a corporate training software company, faced challenges in expanding its reach and generating qualified leads despite using HubSpot. They hired the HubSpot Certified Partner agency Tangible Words to fully leverage their inbound marketing tools and improve their content strategy to connect with the right buyers.

Tangible Words implemented a comprehensive HubSpot solution involving SEO-driven blog content, targeted landing pages with forms, and email nurturing workflows. They also utilized lead scoring and sales alerts to prioritize hot leads. This approach resulted in significant traffic growth, a 1140% increase in new contacts from social media, and advanced over 50% of existing contacts through the sales funnel. Ultimately, Tangible Words helped Area9 close an additional $600,000 in new business.

Area9