Case Study: Specsavers boosts Gen Z awareness and perception with Tangerine's nostalgia-led Adidas Originals campaign

Specsavers reaches 99% positive or neutral sentiment with Tangerine

The customer Specsavers faced the challenge of reaching a Gen Z audience that highly values style and self-expression. They needed to make this demographic associate the new Adidas Originals eyewear range with authenticity and creativity. The vendor Tangerine was engaged to address this challenge using influencer and social media services.

Tangerine's solution leveraged the insight that Gen Z enjoys fusing trends from different decades. They cast authentic creators, led by singer Anne-Marie, to create content about their personal nostalgic influences and how they shaped their identity. This campaign successfully positioned the Adidas Originals launch at Specsavers within this trend. For Tangerine's client, the results were significant, including over 20.5 million people reached, 6.3 million video views, and 99% positive or neutral sentiment, with 80% of impressions coming from the target Gen Z and younger Millennial audience.

Specsavers