Case Study: Specsavers ensures Gary Barlow’s glasses are delivered in time with Tangerine

Specsavers reaches 1M organically with Tangerine

The customer, Specsavers, faced a time-sensitive challenge when musician Gary Barlow's glasses broke just ahead of a major performance. The vendor, Tangerine, was tasked with creating and delivering a new pair of prescription frames to him in Italy, requiring a highly reactive and creative solution.

Tangerine implemented a proactive and public solution, hand-delivering the glasses to Bologna and chronicling the journey on social media. This approach successfully generated significant organic reach and engagement for Specsavers. The campaign reached 1 million people organically with 18.6K interactions and drove a 10% increase in web traffic for the customer.

Specsavers