Case Study: Specsavers achieves a 52% increase in sales of safety eyewear with Tangerine

Specsavers increases sales of safety eyewear by 52% with Tangerine

The customer, Specsavers Corporate, faced the challenge of driving awareness and sales for its new range of safety eyewear. The goal was to show tradespeople they did not have to sacrifice style for comfort and to demonstrate to HR professionals how simple it is to protect their employees. The vendor Tangerine was tasked with this mission.

Tangerine implemented a campaign with the message "protection without compromise," using targeted creative and a strategic channel selection including social media, trade media, and trade forums. This solution resulted in a significant measurable impact, including a 52% increase in sales of safety eyewear and a 54% increase in customers. The vendor Tangerine successfully delivered a crucial perception shift for the client.

Specsavers