Case Study: Hep2O achieves greater B2B launch awareness with Tangerine's influencer strategy

Hep2O boosts influencer-led content 530% with Tangerine

The customer, Hep2O, a plumbing brand, faced the challenge of driving awareness for its B2B product launches, an area where influencer marketing strategies are often overlooked. The vendor, Tangerine, was tasked with leveraging influencers to promote the launch of the Wavin Installer Network (WIN) and the new Hep2O Keyless fitting.

Tangerine implemented a detailed strategy using a mix of influencers who were also practicing plumbers and installers. The solution included hosting dedicated events and generating authentic content, which increased influencer-led content on Wavin's channels by over 530%. The campaign also secured significant trade media coverage. Tangerine successfully demonstrated the value of applying a consumer-inspired influencer strategy to a B2B context.

Hep2O