Case Study: Encirc achieves sustainability leadership recognition with Tangerine Communications

Encirc earns 39 tier-one media hits with Tangerine

Encirc, a leader in glass packaging, worked with Tangerine to elevate its profile as a sustainability champion. Despite its pioneering efforts in carbon reduction and circular economy initiatives, the company needed broader recognition in industry media and a stronger digital presence to reinforce its leadership position.

Tangerine implemented a multi-faceted campaign including proactive media relations, executive visibility training, and an award strategy. This approach secured significant results for Encirc, including 39 pieces of tier-one media coverage with 100% positive sentiment, 50 thought leadership features, and winning the Sustainable Manufacturer of the Year award, cementing its reputation as the industry benchmark in sustainability.

Encirc