Case Study: Cushelle drives top-of-mind awareness and engagement with Tangerine

Cushelle boosts engagement 704% in 6 months with Tangerine

Tangerine was engaged by Cushelle to build top-of-mind awareness and brand likeability with millennial and zillennial audiences. The challenge was to connect with these key demographics in a way that felt native, authentic, and funny to drive relevance and recall for the brand.

The solution implemented by Tangerine was an Always On social media strategy with a TikTok-first approach, led by the brand mascot Kenny Koala. This involved creating humorous and relatable content, including capitalizing on viral trends and real-world activations. The results were significant, with Tangerine delivering 4.8 million impressions (+42% vs KPI), 1.6 million video views, and 212,000 engagements (+704% vs KPI), successfully building a highly engaged community.

Cushelle