tangerine
60 Case Studies
A tangerine Case Study
The Royal Mint challenged tangerine to design the reverse side of a commemorative fifty pence coin that would capture the significance and friendly spirit of the 2014 Commonwealth Games in Glasgow. The design needed to evoke culture, heritage, and national pride while reflecting the participating athletes, all within a tiny canvas, with final approval required from the highest levels of the British government.
tangerine's solution involved a meticulous design process that incorporated key Scottish symbols, resulting in a coin featuring a subtle Saltire, lettering in a Charles Rennie Mackintosh font, and depictions of a cyclist and a sprinter. This winning design successfully commemorated the event and led to a subsequent commission from The Royal Mint for another commemorative coin. The vendor's work was praised by the client for its spirit, imagination, and intelligence.