Case Study: SINDOH achieves a distinctive global printer brand identity with Tangerine

SINDOH wins iF and Red Dot design awards with tangerine

SINDOH, a South Korean market leader in office equipment, sought to transition from an OEM supplier to a global brand with its own innovative product range. They engaged the design firm tangerine to create a strong product design identity and unique market positioning to support their new global ambitions.

tangerine developed a distinctive visual DNA for SINDOH's printers, characterized by a sculptural quality, dynamic shapes, and clean lines. This solution unified the product range and was complemented by simple, intuitive user interfaces. The new designs were critically acclaimed, winning prestigious awards including the iF and Red Dot, and helped SINDOH successfully launch multiple award-winning product ranges into the market.

SINDOH