tangerine
60 Case Studies
A tangerine Case Study
SINDOH identified a significant opportunity in the growing 3D printer market but, as a newcomer, faced the challenge of creating intuitive products and demonstrating its commitment to the sector. They partnered with the design firm tangerine to develop new ranges of 3D printers and design a bespoke exhibition showroom to market their capabilities to a diverse audience.
tangerine conducted user research to simplify the 3D printing experience and designed a flexible showroom to articulate SINDOH's strategy. This partnership resulted in award-winning product launches, successful sales via channels like Amazon, and the establishment of key strategic partnerships. The vendor's work helped SINDOH grow its penetration in both consumer and specialized B2B markets.