Case Study: SINDOH builds a distinctive global brand with tangerine

SINDOH grows with tangerine through a 10+ year strategic partnership

The customer SINDOH, a family-owned manufacturer of printers, faced the challenge of transforming from a manufacturing partner for other brands into a successful, distinctive global consumer brand. The design firm tangerine was engaged to provide brand strategy and corporate identity services to help achieve this ambitious shift.

tangerine implemented a new corporate identity for SINDOH that was informed by workshops and designed to reflect the company's core values. The solution included a distinctive wordmark and a unique three-sided "trimobious" logo. As a result, SINDOH gained the confidence to operate as a design-led organization in international markets, and tangerine became a long-term strategic design partner, helping to grow the brand through new products and exhibitions.

SINDOH