Case Study: Rainbow Robotics achieves a more intuitive human-centric cobot experience with tangerine

Rainbow Robotics launches a new cobot platform over 3 years with tangerine

The customer, Rainbow Robotics, a pioneering South Korean robotics company, faced the challenge of developing its first commercial collaborative robot (cobot) that was both accessible and intuitive for a wide range of users, moving beyond complex engineering-focused designs. They partnered with the vendor, tangerine, for a comprehensive suite of services including product design, user experience, and brand identity to create a human-centric machine.

tangerine implemented a solution centered on a 'Prism DNA' design, resulting in the RB Series cobot with a compact, triangular body for easy installation and prism-shaped arms for intuitive manual operation. Key features included LED indicators for real-time feedback and a new image-based GUI for a personalized user experience. The vendor also created Rainbow Robotics' new brand identity. The result was a highly intuitive product that enhanced user safety and workflow efficiency, which was recognized by a Design Week Awards 2021 jury for its approach to modernizing workshop capabilities.

Rainbow Robotics