Case Study: Nikon advances future product innovation with tangerine

Nikon builds design leadership with tangerine over 10+ years

The customer, Nikon, sought to broaden the future vision for its next generation of design leaders and identify new opportunities for its products and services. The vendor, tangerine, implemented a long-term Design Immersion partnership program to address this challenge.

tangerine's solution was a six to twelve-month annual training program where Nikon designers were based in its London office. Through cultural safaris, workshops, and co-creation, tangerine helped the designers develop new skills and strategic concepts. The results were highly successful, with the program continuing for over a decade and directly influencing Nikon's future product strategy, as confirmed by positive executive feedback.

Nikon