Case Study: Johnson & Johnson Vision creates a beauty retail experience for Acuvue Define with tangerine

Johnson & Johnson Vision repositions Acuvue Define in 1 month with tangerine

Johnson & Johnson Vision engaged tangerine to urgently reposition the in-store retail experience for its Acuvue Define brand in key Asian markets. Their challenge was to create a customer experience that would attract and engage younger, beauty-conscious consumers in Singapore, Japan, China, and Korea, with research and strategy needed within a one-month timeline.

tangerine deployed a multicultural team to conduct rapid market research and run sprint workshops, leading to the creation of a new beauty-focused retail concept. This included a reimagined customer journey, store design, and digital touchpoints. The resulting vision was trialed in Singapore and planned for pilots in China, successfully creating a comprehensive guideline for both online and offline retail efforts that continues to inspire ongoing development.

Johnson & Johnson Vision