Case Study: JAL achieves a 15% increase in customer satisfaction with tangerine cabin interior design

JAL boosts customer satisfaction 15% with tangerine

The customer, Japan Airlines (JAL), faced the challenge of designing a new cabin interior for its A350s to appeal to a new international audience while bridging Japanese culture. The airline partnered with the vendor Tangerine, which provided services including trend forecasting, product design, and colour, material, and finish.

Tangerine implemented a design strategy called "Infused Essence" to imbue the cabins with Japanese innovation, craftsmanship, and atmosphere. The solution resulted in a 15% increase in customer satisfaction score and delivered the aircraft on time for JAL.

JAL