Case Study: Innisfree achieves a global lifestyle flagship experience with tangerine

Innisfree launches a new flagship store in Seoul with tangerine

Innisfree, Korea's leading natural beauty brand, sought to reposition itself as a global SPA brand and approached tangerine to design a new flagship store. The challenge was to shift the brand's identity from a regional concept linked to Jeju island to a more globally relevant proposition and to create a store that could serve as a future blueprint for the entire business.

tangerine developed a new "Real Natural Living" proposition and designed a flagship store that delivered a unique, multi-sensory customer experience. The solution included innovative elements like fragrance diffusers, a Green Café featuring product ingredients, and sustainable design. The new store successfully positioned Innisfree as a lifestyle brand with international appeal and provided a blueprint for a unique retail experience supported by an effective digital infrastructure.

Innisfree