Case Study: Hyundai transforms a van into a live broadcasting studio with Tangerine

Hyundai transforms the Solati van into a live broadcasting studio with tangerine, winning 2 design awards

The customer Hyundai, in partnership with SM Entertainment, faced the challenge of transforming their Solati van into a unique, mobile broadcasting studio for live streaming K-pop content. The initial brief was complicated by the need to integrate heavy, power-intensive studio equipment not designed for a moving vehicle. They engaged the vendor Tangerine to design this bespoke mobility platform.

Tangerine redefined the project by collaborating with industry experts to completely redesign the van's interior. They re-specified all equipment for durability and compactness, integrated six high-resolution cameras, and custom-built furniture to ensure safety and optimal filming. The solution resulted in the award-winning Solati Studio, which won both a Good Design Award and an IF Design Award, successfully redefining what can be achieved within a mobile space for Hyundai.

Hyundai