Case Study: Heathrow Express elevates first-class travel with tangerine

Heathrow Express boosts First Class occupancy with Tangerine

Heathrow Express, a premium rail service to London's Heathrow Airport, was refurbishing its first-class carriages ahead of the 2012 Olympics but found the new interior lacked a "wow" factor. The company engaged the design consultancy tangerine to enhance the passenger experience and clearly differentiate it from the standard class offering.

The solution from tangerine was a radical redesign of the carriage layout, a first for British rail, which provided each first-class passenger with their own exclusive space, including a place for their luggage beside them. This innovative approach sacrificed two seats to dramatically improve comfort and sophistication. The vendor, tangerine, delivered a result that significantly increased first-class occupancy levels and helped Heathrow Express consistently top the UK's National Passenger Survey.

Heathrow Express