Case Study: Hassan Allam creates a world-class Grand Egyptian Museum visitor experience with tangerine

Hassan Allam shapes the Grand Egyptian Museum experience with tangerine, featuring 4 visitor modes

The customer, Hassan Allam, was tasked with defining the visitor experience for the Grand Egyptian Museum (GEM). They engaged the vendor, tangerine, to help craft a comprehensive customer experience for one of the world's most anticipated cultural destinations, which would serve both international tourists and local visitors.

tangerine implemented a solution that included extensive research, user journey mapping, and spatial masterplanning. The final deliverable was a detailed user experience blueprint and design manual, which defined signature moments for the GEM brand and the connecting elements to create a seamless visit. The project successfully provided Hassan Allam with a clear vision to reimagine the museum experience, a result which was highly valued by their leadership.

Hassan Allam