Case Study: BSkyB achieves intuitive time-shift TV with tangerine

BSkyB launches Sky+ with tangerine, cutting returns to just a handful in the first few months

The customer, BSkyB, partnered with vendor tangerine to design a user-friendly set-top box for their revolutionary new SKY+ service, which introduced time-shift TV. The challenge was to humanize the complex new technology, making it intuitive for consumers to operate in an electronics sector known for baffling complexity.

Tangerine's solution was an iconic ring of spinning LED lights that provided users with a simple, visual confirmation of the system's actions, like recording or pausing. This design made the product completely intuitive to use. The result for BSkyB was a huge success with unheard-of customer satisfaction levels and a very low number of product returns. The stylish product became a standard bearer for the digital TV industry, and the LED ring became an iconic feature of the SKY+ brand.

BSkyB