Case Study: Bluebell creates a category-leading baby monitoring system with Tangerine

Bluebell scales a category-leading baby monitor with Tangerine over 4 years

Bluebell, a start-up founded by doctors and a data scientist, had a patent for a smart baby monitor but needed a partner to help turn their prototype into a compelling product and service. With limited funds, they required a pragmatic approach. They partnered with Tangerine on a risk-sharing basis to develop the entire system.

Tangerine defined the brand and designed all elements of the solution, including a parent wristband, baby monitor, hub, and app. They crafted a "Parenting, made simpler" brand proposition and oversaw the development of pre-production units with a supportive manufacturer. As a result, Bluebell successfully scaled, and Tangerine's ongoing support, including board-level involvement, has been invaluable to their growth into a category-leading product.

Bluebell