Case Study: Adlens improves sales and customer understanding with Tangerine’s service design strategy

Adlens transforms sales for 45+ customers with Tangerine

The customer, Adlens, an eyewear company with innovative adjustable lens technology, was struggling with poor sales as their target market failed to understand the product's unique benefits. They engaged the vendor, tangerine, for service design strategy to help transform their sales processes.

tangerine conducted extensive research and identified that the issue was a poor sales strategy focused on technology features rather than user benefits. Their solution was to transform the dispensing and sales process, introduce a new brand named Allfield, and create a 'kit of parts' including point-of-sale displays and a new website. This new service design and branding helped customers and opticians better understand the key benefits of the adjustable glasses.

Adlens