Case Study: ZoomInfo achieves a successful AI product rollout and exceeds sales targets with Tangelo.ai

How ZoomInfo mastered their new AI product launch and exceeded sales targets with Tangelo

ZoomInfo, a B2B data intelligence platform, faced significant challenges in rolling out its new AI product, ZoomInfo Copilot, to its global team. The company needed to train over 1,500 sales, support, and customer success team members quickly while avoiding cognitive overload and managing the complexity of training multiple distinct roles. The Senior Director of Revenue Enablement also needed to demonstrate the tangible value of this training to upper management.

By implementing Tangelo, ZoomInfo’s enablement team created automated, role-specific workflows that delivered targeted information to the right people at the right time. Tangelo streamlined the logistics of the massive rollout, provided a user-friendly experience for all stakeholders, and collected crucial engagement data. As a result, ZoomInfo exceeded its sales goals, with 78% of the organization completing the enablement program. Tangelo’s platform directly connected training participation to the sellers' ability to close deals.

ZoomInfo

Chris Gaito

Senior Director, Revenue Enablement