Case Study: Platinum Edge achieves 300% more content output with Tandem's content strategy

Platinum Edge boosts content generation by 300% with Tandem

Platinum Edge, an expert in SCRUM project management methodology, faced the challenge of growing its content to support its training business despite having strict time constraints. The vendor Tandem was engaged to develop a content strategy to address this need.

Tandem began by conducting user research to develop personas and identify key audience interests. The solution involved creating a customized editorial calendar with due dates, assignments, and content ideas mapped to those personas. Tandem then arranged a combination of internal and outsourced writers to execute the plan. This strategy resulted in a 300% increase in content throughput, a 40% rise in Facebook referrals, and a 15% growth in mobile traffic for Platinum Edge.

Platinum Edge