Case Study: Italian Food Trucks boosts festival WiFi engagement and social visibility with Tanaza

Italian Food Trucks connects 650/700 users with Tanaza

Italian Food Trucks, an association promoting a summer itinerant food and wine event, needed to improve the effectiveness of their promotional campaigns. They partnered with Tanaza and used its Classic Hotspot service to leverage WiFi as a marketing tool to incentivize word-of-mouth and build a customer database.

Tanaza implemented a solution using social media authentication, requiring users to like and check-in to the event on Facebook or Instagram to access the WiFi. This strategy significantly increased the association's online visibility, especially with international tourists, and allowed them to build a verified email list for newsletters. The results included international growth, with requests to organize similar events outside Italy, and the WiFi network successfully supported approximately 650 concurrent users across 17 access points.

Italian Food Trucks