Case Study: Bridge4Digital enhances public WiFi services in Bolivia with Tanaza

Bridge4Digital expands airport WiFi with Tanaza across 3 major Bolivian airports

Bridge4Digital, a pioneer in providing WiFi and digital solutions in Bolivia, faced the challenge of improving poor public WiFi infrastructure in highly trafficked locations like airports and telecom offices. Their goal was to offer a reliable connection while also gathering user data for marketing. To address this, they partnered with vendor Tanaza and implemented the Tanaza Classic platform to manage their WiFi networks.

The solution from Tanaza provided Bridge4Digital with a sophisticated, cloud-based management system featuring customizable login flows, a data collection dashboard, and web content filtering. This enabled them to deploy reliable WiFi in three major airports and a telecom operator's offices, handling up to 750 users during peak hours at a single location. The measurable impact includes successful data collection for future marketing campaigns and a clear plan to generate revenue by selling advertising space on the splash page, leveraging Tanaza's features to create a new business model.

Bridge4Digital