Case Study: Auchan improves in-store customer engagement with Tanaza Classic Hotspot

Auchan manages 300 access points across 20 locations with Tanaza

Auchan, a major retail chain, faced the challenge of providing a reliable and engaging WiFi experience for shoppers within its malls to prevent customer frustration and enhance their in-store journey. To address this, they partnered with Tanaza and implemented its Classic Hotspot solution to create a secure and branded public WiFi network.

Tanaza's solution provided a centralized, multi-vendor platform that allowed Auchan to deploy customized, multi-language splash pages for guest access while maintaining separate, secure networks for staff. The implementation managed over 300 access points across 20 locations, resulting in 125,000 customer logins. This provided Auchan with valuable customer data for marketing and the ability to analyze network usage in real-time to support business decisions.

Auchan