Case Study: World’s Largest Automotive Manufacturer achieves a unified customer view and 40% reduction in duplicate records with Tamr Inc.

Tamr Integrates Customer Account Records To Deliver Unified Insight To Downstream Applications

World’s Largest Automotive Manufacturer engaged Tamr Inc. to solve a fractured customer data problem across its 30 national marketing and sales companies. The organization needed a unified customer view to drive cross-sell and upsell opportunities, but customer records were siloed across CRM, repair-order, retailer and marketing-list systems (tens of millions of records); internal manual integration and a third-party rules-based agency proved too slow, costly and incomplete.

Tamr Inc. deployed a customer data integration solution using machine learning and expert sourcing to build unified schemas and deduplicate records. In a pilot, Tamr identified thousands of matches the agency missed and reduced customer records by 40% in one region (and 3% in another), delivering a transparent, more accurate single-customer view that improved downstream sales analytics and will be expanded across the organization.