Case Study: Toyota Motor Europe achieves a unified view of customers and 40% fewer duplicate records with Tamr Inc.

Tamr Helps Toyota Motors Europe Build a Unified View of Customers and Prospects

Toyota Motor Europe faced fragmented customer data across its 30 national marketing and sales companies under the Consumer One initiative, with inconsistent integration methods, data silos, and rising complexity that limited pan‑European marketing, forecasting, and customer experience efforts. To address this, Toyota Motor Europe evaluated machine‑learning solutions and selected Tamr Inc., using Tamr’s data unification platform deployed on Amazon S3 to reduce manual effort and scale customer data integration.

Tamr Inc. implemented its ML-driven unification platform combined with expert sourcing and collaboration capabilities across initial European regions (including Spain), enabling in‑house consolidation and continuous matching of evolving data. The deployment delivered measurable impact for Toyota Motor Europe — including a 40% reduction in duplicate customer records — and improved marketing and sales efficiency (less redundant outreach, better upsell targeting) while enriching regional lead data to support broader innovation.

Toyota Motor Europe

Matt Stevens

General Manager