Case Study: P360 achieves trusted golden records in weeks with Tamr Inc.'s Healthcare Providers Data Product

Building the data foundation for connected customer experiences at P360

P360, a technology solutions provider for the pharmaceutical industry, helped a large pharmaceutical customer solve a data-quality challenge: unifying messy internal and external records across 150 sources to build a trusted foundation for better healthcare provider engagement and marketing. Using Tamr Inc.’s Healthcare Providers Data Product, P360 set out to create accurate golden records and support a new CRM system within a tight six-month timeline.

Tamr Inc. enabled P360 to master millions of provider records in weeks rather than months, producing golden records with unique customer IDs as a single source of truth. The result was clean, high-quality data that powered the customer’s CRM, improved sales and marketing campaigns, and supported analytics for stronger omnichannel engagement; P360 also delivered provider records in just six weeks and plans to extend Tamr to other medical provider data initiatives.

P360

Anupam Nandwana

Chief Executive Officer