Case Study: a leading bicycle manufacturer masters 400,000+ SKUs and boosts production resilience with Tamr

a leading bicycle manufacturer masters 400,000+ SKUs in 6 months with Tamr

The customer, a global bicycle manufacturer, faced a significant data challenge with over 400,000 product records scattered across its decentralized European operations due to years of acquisitions. A manual effort to clean this data would have taken two years and required hiring ten new staff. The manufacturer partnered with Tamr Inc. to use its AI-native MDM platform to solve this problem.

By implementing Tamr's solution, the manufacturer mastered its entire parts and accessories catalog in just six months. This created cross-unit inventory visibility, which was crucial for keeping production lines running during COVID-19 supply chain disruptions and allowed for the production of an additional 1,000 bikes. In the years since, the unified data has enabled smarter procurement, leading to an estimated 50,000 additional bikes produced and generating significant incremental revenue. Tamr also provided the visibility needed to renegotiate with key suppliers.