Case Study: Global Life Sciences Company achieves a trusted 360-degree customer view with Tamr Inc.'s AI-native MDM

How a Global Life Sciences Company Mastered Customer Data Across 15+ Brands with Tamr’s AI-Native MDM

The Global Life Sciences Company, a Fortune 500 provider of instrumentation, equipment, and solutions across 15+ businesses, was struggling with fragmented B2B customer data spread across separate CRM, marketing, and service systems. This made it hard to identify customers across brands, limited cross-sell and upsell opportunities, and slowed AI adoption. The company turned to Tamr Inc. and its AI-native MDM to create a trusted customer data foundation.

Tamr Inc. implemented a modern data architecture with Snowflake and Salesforce Data Cloud, mastering customer and contact records into a single golden view and publishing clean data back to Snowflake. In six months, the company unified 17 sources, deduplicated 10M+ contact records, cut duplicates by more than 50%, and improved data quality from 65% to 85%. The result was a 360-degree customer view that enabled AI-driven marketing personalization, next-best-action sales, cross-sell and upsell, and customer journey analytics.