Case Study: Global Money Transfer and Financial Services Company achieves better customer experiences and revenue growth with Tamr Inc.

Trusted Records Help a Global Money Transfer and Financial Services Company Deliver Better Customer Experiences to Improve the Bottom Line

A Global Money Transfer and Financial Services Company needed to match, deduplicate, and complete hundreds of millions of customer records so it could better identify high-value customers and improve omnichannel service. Its existing rules-based approach couldn’t keep up at scale, especially for validating email domains and phone numbers across retail, web, and mobile channels, so it turned to Tamr Inc. and its modern MDM solution.

Tamr Inc. implemented AI- and machine-learning-driven customer mastering, record enrichment, and persistent Tamr IDs, with trusted data loaded into Snowflake for a single source of truth. In just a few months, the company deduplicated and enriched 375 million records, improved customer matches between retail and online databases by 3% to 5%, gave support agents full transaction histories, and reduced marketing waste while boosting revenue visibility.