Case Study: DNA Payments achieves smarter prospecting and stronger pipeline with TAMI AI

Smarter Prospecting, Bigger Wins with TAMI AI

DNA Payments Group, a provider of omnichannel payment solutions, faced a challenge in precisely targeting high-value decision-makers at large businesses for its growth plans. Traditional data platforms were too slow and imprecise, causing the sales team to waste time sifting through irrelevant information instead of generating actionable leads.

The company implemented the TAMI AI market intelligence platform to gain clarity on prospects. Using TAMI's technographics and ecommerce insights, the sales team built a stronger, more targeted pipeline. This led to a significant increase in efficiency and impact, with one new hire securing a major corporate deal within weeks. The vendor, TAMI, delivered an estimated 300%+ ROI potential, where a single large deal could cover several years of licensing costs.

DNA Payments Group

Mo Abou Sheaisha

DNA Payments Group