Case Study: Vuclip delivers millions of secure, customized coupons with Talon.One

Vuclip Customize Millions of Coupons for Their Customers

Vuclip, a leading on‑demand mobile video service in Asia with 500 employees and over 10 million premium subscribers, faced limits with its in‑house promotions system — it couldn’t support real‑time campaign data, single‑use coupons, or the flexible targeting and campaign oversight the product roadmap required. To scale coupon, discount, bundle and referral campaigns and gain developer support, Vuclip turned to Talon.One’s promotion engine and Rule Builder/Rule Engine capabilities.

Talon.One migrated Vuclip’s legacy coupons and integrated customer profile and live session data, rebuilt campaign logic in the Rule Builder, and established a workflow to generate millions of coupons — completing the integration in one week (25 man‑hours) so marketing could run campaigns without extra development. The Talon.One solution delivered secure redemption for over one million coupons, automated budget and time limits, improved campaign prioritization and far greater flexibility and targeting for Vuclip’s promotions.

Vuclip

Sujay Phadtare

Head of Product