Case Study: Segari saves 1,000 engineering hours and boosts marketing ROI with Talon.One

Talon.One join Segari to create millions of unique coupon codes

Segari, a fast‑growing FMCG e‑grocery startup in Indonesia, faced a need for flexible, targeted promotions to support rapid marketing experimentation without diverting engineering resources. To avoid building an in‑house system, Segari selected Talon.One and its promotion engine, integrating it with MoEngage to deliver targeted campaigns to loyal customers and prevent promotion hunters.

Talon.One implemented targeted, schedulable promotion capabilities that gave marketing self‑service control and enabled precise audience segmentation. As a result, Segari saved about 1,000 engineering hours, cut time‑to‑launch from a projected six months to 1–2 months of integration, more than doubled promotion efficiency, improved customer reactivation, and experienced stable uptime—delivering clear marketing ROI.

Segari

Kevin Tangi

Product Manager