Case Study: River Island achieves scalable, omnichannel promotions with Talon.One

River Island joins Talon.One to deliver omnichannel customer experience

River Island, a major UK fashion retailer with 40% of its revenue from online sales, needed a way to deliver automated, personalized omnichannel promotions without rebuilding its commerce stack. Seeking a buy-not-build approach within a MACH architecture, River Island selected Talon.One as its promotion partner to provide a flexible, rule-driven Promotion Engine that could integrate with their composable tech stack and support discounts, coupons and referrals.

Talon.One was integrated in 10 months and delivered a scalable, enterprise‑ready promotion solution that lets River Island run complex, targeted campaigns (for example, 15% off + free shipping over £50) across channels and peak events. The result is greater agility to tailor offers, reliable performance during Black Friday and Boxing Day, and confidence that promotions run smoothly at scale — enabling richer omnichannel customer experiences and more targeted acquisition and retention.

River Island

David Edwards

Head of Architecture