Case Study: PedidosYa achieves targeted, fraud-proof promotions with Talon.One

PedidosYa Deliver Targeted Campaigns with Talon.One

PedidosYa, Delivery Hero Group’s on-demand food delivery business operating across seven South American countries, was held back by an outdated coupon system that limited marketers to basic discounts, was costly due to fraud, and couldn’t scale with rapid growth. To modernize their promotional infrastructure, they turned to Talon.One’s promotion engine and Rule Builder to support coupons, discounts, bundles and referrals while meeting needs for easy implementation, agent deployment, and increased customer engagement.

Talon.One integrated PedidosYa’s real-time, profile, and POS data into its Rule Builder, converting live data into promotion variables and enforcing rule validation to prevent fraudulent coupons. Implemented in 16 days, the solution enabled more creative, targeted campaigns that increased customer spending, substantially reduced development time and costs, allowed instant coupons for unhappy customers, and freed developers to focus on scaling the core delivery business.

PedidosYa

Adam Mallat

Product Owner