Case Study: Paxel personalizes promotions with Talon.One

Paxel adds Talon.One to its martech stack to personalize promotions

Paxel, a tech-driven delivery company in Indonesia, needed a more flexible and scalable way to manage promotions across its Paxel Delivery and Paxel Market businesses. Using Talon.One’s promotion engine products — including Coupons, Discounts, and Ledgers — Paxel wanted to move beyond generic offers and better personalize promotions for its 2.4 million users while improving its budget-to-impact ratio.

With Talon.One, Paxel integrated mission-based reward logic, targeted voucher distribution, and more precise promotion messaging into its martech stack. Talon.One helped Paxel streamline promotion execution, support testing and iteration, and improve engagement across in-app and notification channels. While the case study does not provide hard numeric lift metrics, Paxel said Talon.One fit its evolving needs better than building an internal system and is now also considering it for a fraud-resistant referral program and centralized loyalty program.

Paxel

Muhammad Fikry Izza Almirzaqy

Product Marketing Manager