Case Study: Braze achieves sending 36M+ unique coupons at scale with Talon.One

Over 36 million coupons delivered with Braze and Talon.One

Braze is a global customer engagement and mobile CRM platform that helps brands reach users via push, email and in‑app messaging. Facing the need to automate and scale the creation, delivery and validation of unique coupon codes, referrals and loyalty rewards for large customer segments, Braze partnered with Talon.One — using Talon.One’s promotion engine and coupon-management features (coupon creation endpoint, webhooks and URL endpoints) integrated via Braze’s Connected Content and liquid-tags.

Talon.One implemented an integration that lets Braze trigger Talon.One promotion effects and generate personalized coupon codes on demand, link customer IDs and dynamic attributes, and deliver millions of targeted notifications through Braze. The solution has driven measurable scale — over 36 million coupons sent and support for multiple on‑demand and fast‑food clients — enabling large campaigns, real‑time validation of promotions, and improved engagement and ROI enabled by Talon.One.

Braze