Case Study: National Express achieves flexible, scalable promotion management with Talon.One

NX Coaches Rebuild Legacy Promotions with Talon.One

National Express, the UK’s largest scheduled coach operator, faced an outdated legacy promotions platform that created inefficient workflows, lots of manual spreadsheet work, and an inability to handle high-volume, time- and location-based offers. To modernize promotions across departments they selected Talon.One and adopted its Coupons, Discounts, Loyalty and Referrals capabilities to get a secure, transparent, API-driven solution that could cope with complex travel data and enterprise-scale order volumes.

Talon.One migrated National Express’ legacy system (integrated in 2 months) and enabled use of its Campaign Manager and Rule Builder to create complex coupon terms, runaway discounts, fraud prevention, and automated campaigns. As a result, National Express now runs targeted promotions for hundreds of millions of customers annually with real-time data and monitoring, reduced developer involvement, faster campaign scaling, and a flexible API-based promotion management system.

National Express

Mark Kelly

Head of Digital