Case Study: Nana Direct achieves scalable personalized promotions with Talon.One

Nana direct use Talon.One as part of ambitious growth strategy

Nana Direct, a fast-growing grocery delivery platform in Saudi Arabia, wanted a scalable way to manage personalized promotions as it expanded across the Middle East and Egypt. Before working with Talon.One, the team depended on manual, time-consuming processes for coupons, vouchers, discounts, and strike-through pricing, and its in-house system could not support personalized offers at scale.

Talon.One provided Nana Direct with its Promotion Engine, including coupons and gift cards, to automate targeted promotions and reduce manual workload. The rollout is intended to help Nana Direct target churn-risk customers, improve loyalty, and cut acquisition costs by 30% through referrals, while also integrating with Braze to support promotion messaging.

Nana Direct