Case Study: Movinga achieves dynamic, targeted and scalable coupon campaigns with Talon.One Promotion Engine

Movinga Moves Customers with Unique Promotions

Movinga, a Berlin-based online moving platform that helps around 3,000 customers move each month, needed a dynamic, cost-effective way to use coupons to attract new customers, prevent churn, and incentivize different stages of the customer journey. Building an in-house promotion system was too time- and resource-intensive, so Movinga selected Talon.One and its Promotion Engine to deliver personalized, trackable coupon campaigns across departments.

Talon.One integrated Movinga’s profile and session data (one-time integration completed in about 3 weeks) and enabled instant coupon generation, unique IDs, affiliate tracking, and campaign optimization. As a result, Movinga now runs dynamic, highly targeted coupon campaigns that react to customer interactions, giving them scalable coupon management, improved marketing segmentation, a full promotion toolkit, and more time to focus on their core product.

Movinga

Finn Hänsel

Chief Executive Officer